rue21 BTS/Denim Campaign 2019

In conjunction with creative director Joie Dietrich de la Cruz, Two Eye Monkey created and produced a graphic denim-focused fashion campaign for rue 21 for Fall 2019. A dynamic and diverse cast of personalities delivered the BTS message #YOUinrue across all platforms - web, in-store signage, and social media. Final assets include videos, GIFs, and still and model photography.

rue 21 BTS Denim Campaign 2019 by Two Eye Monkey
rue 21 BTS Denim Campaign 2019 by Two Eye Monkey
rue 21 BTS Denim Campaign 2019 by Two Eye Monkey
rue 21 BTS Denim Campaign 2019 by Two Eye Monkey
rue 21 Fall Campaign 2019 by Two Eye Monkey
rue 21 Fall Campaign 2019 by Two Eye Monkey
rue 21 Fall Campaign 2019 by Two Eye Monkey
rue 21 Fall Campaign 2019 by Two Eye Monkey
rue 21 Fall Campaign 2019 by Two Eye Monkey
rue 21 Fall Campaign 2019 by Two Eye Monkey
rue 21 BTS Denim Campaign 2019 by Two Eye Monkey
rue 21 Fall Campaign 2019 by Two Eye Monkey
rue 21 BTS Campaign 2019 by Two Eye Monkey
rue 21 BTS Denim Campaign 2019 by Two Eye Monkey
rue 21 BTS Campaign by Two Eye Monkey
rue 21 Fall Campaign 2019 by Two Eye Monkey
rue 21 BTS Campaign 2019 by Two Eye Monkey
Two Eye Monkey